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SHADE FINDER
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Welcome to Australia’s FIRST skin-first makeup brand for melanin skin

Finally, a foundation that sees YOU

The MATTERfying Foundation effortlessly matches your brown skin, leaving you confident, flawless, and truly seen.

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Vegan Friendly
Vegan Friendly
Cruelty Free
Cruelty Free
Made for Melanin
Made for Melanin
Skin-Loving
Skin-Loving
FREE AU + NZ Shipping Over $40
+ FREE Sample Bundle for Your Friends
Secure with PayPal. Flexible with Afterpay.
Flexible payments. Flawless finishes.
30 days to fall in love
30 days to love it — or leave it. No hard feelings.
Rated 4.9 stars — because you deserve nothing less
Your voices made us 4.9 stars strong.

Our Best Sellers

Model wearing The MATTERfying Foundation in Shade 10 Bliss, showcasing a flawless matte finish. Her medium olive skin with warm undertones appears smooth, even, and naturally radiant, highlighting the foundation’s skin-blurring and full-coverage effect. Side-by-side images of a model before and after applying The MATTERfying Foundation in Shade 10 Bliss. The 'before' image shows fair skin with visible redness and uneven tone; the 'after' image reveals a smooth, even complexion with a flawless matte finish, demonstrating the foundation’s full coverage and natural look for medium olive skin with warm undertones
The MATTERfying Foundation – Shade 10 Bliss 30ml
$14.00 $34.99
Model wearing The MATTERfying Foundation in Shade 20 Captivate, showcasing a flawless matte finish. Her complexion appears smooth, even, and pore-blurred, highlighting the foundation’s full coverage and natural look Side-by-side images showcasing a model's face before and after applying The MATTERfying Foundation in Shade 20 Captivate. The 'before' image reveals natural skin with visible blemishes and uneven tone, while the 'after' image displays a smooth, even complexion with a flawless matte finish, highlighting the foundation's full coverage and skin-blurring effect
The MATTERfying Foundation – Shade 20 Captivate 30ml
$14.00 $34.99
Model wearing The MATTERfying Foundation in Shade 30 Fate, showcasing a flawless matte finish. Her tan skin with olive undertones appears smooth, even, and shine-free, highlighting the foundation’s natural-looking, full-coverage formula Side-by-side images of a model before and after applying The MATTERfying Foundation in Shade 30 Fate. The 'before' image shows natural skin with uneven tone and visible texture; the 'after' image reveals a smooth, even complexion with a soft matte finish, demonstrating the foundation’s full coverage and suitability for tan skin with olive undertones
The MATTERfying Foundation – Shade 30 Fate 30ml
$14.00 $34.99
Image of The MATTERfying Foundation in Shade 40 Cherish, a deep foundation with neutral cool undertones. The product is presented with a clear swatch highlighting its rich pigmentation and smooth, natural matte finish Side-by-side images of a model before and after applying The MATTERfying Foundation in Shade 40 Cherish. The 'before' image shows natural skin with visible uneven tone; the 'after' image reveals a smooth, even, and matte complexion, demonstrating the foundation’s full coverage and skin-perfecting finish for deep skin with neutral cool undertone
The MATTERfying Foundation Shade 40 Cherish 30ml
$14.00 $34.99
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Seen on

All Shades Matter Cosmetics in the media - Gritty Pretty
All Shades Matter Cosmetics In the Media - women's Health
All Shades Matter Cosmetics in the media - Casper Magazine
All Shades Matter Cosmetics in the media - Geelong Advertiser
All Shades Matter Cosmetics in the media - professional beauty magazine
All Shades Matter Cosmetics in the media - WarPaint - makeup artist magazine
All Shades Matter Cosmetics in the media - the power of inclusivity - uninterrupted - womens health

"All Shades Matter's goal is to close the gap in make-up shade variety, specifically for people of colour; and to provide an inclusive foundation that caters to a diverse range of skin tones"


- Women's Health Australia

Before: frustration and guesswork.

After: flawless, inclusive, and effortless with The MATTERfying Foundation

"Did you swatch me in my sleep?! Because I’ve never had a foundation match this good!! The undertones just work!"

Your Words. Our Foundation.

Christabel, NZ
This is a cute everyday makeup look, versatile, quick, easy and just enough glam to take you from day to night. The foundation I'm wearing is the perfect skin like finish with an easy application. #chocolatemousse that's what I'm calling it!
Shanika, AUS
A special gift from the universe for a lost brown girlAs a lost brown girl who grew up without the luxury of being able to find the right shade to match her beautiful melanin-rich brown skin tone, I’m so ever grateful for All Shades Matter for launching their foundation line for people of colour.

I've got oily skin and this foundation is the perfect addition to my ever growing collection. Having worn the foundation a few times, I have never felt so beautiful and proud, giving me the boost of confidence to walk out of the doors feeling like I’m about to conquer the world. It’s so lightweight and doesn’t feel like you are wearing makeup.
Amanda, AUS
Holy grail!
I've waited 30 years for this! Finally a foundation that goes on like a second skin. Perfect colour match, beautiful consistency and FINALLY no need to colour correct. Cuts my morning routine by half, simply rub it in like moisturiser. Couldn't be happier.
Ash, AUS
Worth every dollar!I

just want to say thank you! Thank you for creating a product that made me feel myself. I am someone who doesn’t like make up much and nor am I great at applying it. I watch a lot of videos/tutorials just to try and get it right. But this foundation is pure magic. I wore it for the first time yesterday for Valentine’s Day and I think I love this foundation more than my husband 😂

But thank you thank you thank you for making brown girls around the globe feel beautiful in their own skin.May your brand grow beyond your expectations.
Zino, AUS
Love itI

love the texture of this foundation. I was scared when I saw how small the package is, but a little goes a long way! I definitely use less of this foundation than others I’ve used before. I great coverage and it feels lovely on my skin. I used the shade natch assist to determine my shade and it got it 100% correct!
Christine, AUS
Perfect Colour match

Extremely happy with this product . After 20+ years of wearing foundation that is either too dark or too light for my skin colour , its great to find a product that blends in naturally and gives just the right amount of coverage.
Madhuka, AUS
Perfect for my brown skin!

I have tried so many other products that promise on matching skin tone but it never worked. This is the first product I used without mixing others. I don’t even apply any powder, I just apply this because it makes me look like me. Thank you for not disappointing me and letting me be proud of my brown skin!
Customer
IT LOOKS LIKE A FILTER!

The foundation is so creamy and blended to my skin so well that I actually couldn’t tell the difference...It looked like a filter!!!!
Foundation smell so clean and natural too, very refreshing scent xx Love
Sara, Makeup Artist
Perfection

I am in love with these foundations. The shades are beautiful and so needed. My clients said they were comfortable to wear and the texture is just divine. I am hooked and my kit is improved adding these beauties to it 🤎
Vini, AUS
Bliss having a match!

Flawless formula doesn’t feel like you’re wearing foundation it’s just melts into your skin with a beautiful matte finish!

Why have I been following this brand’s journey? Because growing up, skintones like mine just weren't seen in stores or the tones that were there were not matched for real #melaninrich skin. I remember in particular during a drama production, when every other cast member was getting their make up done, I was looked down on as if doing my make up was a waste of time and was dismissed by being told to go find some brown eyeshadow to use on my skin. No effort was put into attempting to help sort out other cosmetic areas just because of my skin tone... This is an amazing brand, making foundation tailored for melanin rich skin tones like mine

Spotted on You

Frequently Asked Questions

Use our Shade Match Form or message us a selfie in natural light on Instagram for personalised help.

Yes! While it contains a naturally derived vanilla and coconut fragrance, the formula was created with sensitive skin in mind — our Founder, Tali, has sensitive skin herself and ensured it’s gentle, breathable, and non-comedogenic. We always recommend patch testing before full application.

It’s buildable — start with light to medium coverage, and build up where you need it, without the cakey feel.

Yes! You can order a individual samples or a sample bundle to try before committing to a full-size tube.

Yes — we’re proudly founded in Australia and our products are made in Australia.

All Shades Matter Makeup currently ships to New Zealand, Canada, Cook Islands, Vanuatu, Fiji, Sri Lanka, Singapore, Mauritius and South Africa. For more information, please see our Shipping Policy. 

Absolutely — our formula is 100% cruelty-free and vegan.

Shade match so good, it broke the algorithm 👀 @allshadesmattermakeup