The MATTERfying Foundation – Shade 10 Bliss 30ml
- Regular price
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$34.99 - Regular price
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- Sale price
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$34.99
Shade 10 Bliss offers a radiant, natural finish that enhances your skin's warmth, providing a seamless blend for a luminous look.
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Key Benefits
- Made for melanin - Say goodbye to ashy tones, say hello to shades that actually match
- Weightless & Flawless - with a mousse-like texture
- Skin Loving Ingredients Only - clean, nourishing ingredients, no nasties
- Ethical & Aussie Made & Owned - Vegan, cruelty-free, and proudly Australian made
- Smells like Summer - naturally derived vanilla-coconut scent to smell like Summer all-year-round
Not sure where to start? Take the free, quick & easy Shade Match quiz to find your foundation destination.
Application
Dot foundation evenly around your entire face or apply with your makeup brush, sponge or our personal favourite - the kabuki brush. Blend evenly and build coverage to your desired finish.
* For best results, we recommend shaking the tube prior to application
Your Words. our foundation.
Christabel, NZThis is a cute everyday makeup look, versatile, quick, easy and just enough glam to take you from day to night. The foundation I'm wearing is the perfect skin like finish with an easy application. #chocolatemousse that's what I'm calling it!
Shanika, AUSA special gift from the universe for a lost brown girl
As a lost brown girl who grew up without the luxury of being able to find the right shade to match her beautiful melanin-rich brown skin tone, I’m so ever grateful for All Shades Matter for launching their foundation line for people of colour.
I've got oily skin and this foundation is the perfect addition to my ever growing collection. Having worn the foundation a few times, I have never felt so beautiful and proud, giving me the boost of confidence to walk out of the doors feeling like I’m about to conquer the world. It’s so lightweight and doesn’t feel like you are wearing makeup.
Amanda, AUSHoly grail!
I've waited 30 years for this! Finally a foundation that goes on like a second skin. Perfect colour match, beautiful consistency and FINALLY no need to colour correct. Cuts my morning routine by half, simply rub it in like moisturiser. Couldn't be happier.
Ash, AUSWorth every dollar!
I just want to say thank you! Thank you for creating a product that made me feel myself. I am someone who doesn’t like make up much and nor am I great at applying it. I watch a lot of videos/tutorials just to try and get it right. But this foundation is pure magic. I wore it for the first time yesterday for Valentine’s Day and I think I love this foundation more than my husband 😂
But thank you thank you thank you for making brown girls around the globe feel beautiful in their own skin.
May your brand grow beyond your expectations.
Zino, AUSLove it
I love the texture of this foundation. I was scared when I saw how small the package is, but a little goes a long way! I definitely use less of this foundation than others I’ve used before. I great coverage and it feels lovely on my skin. I used the shade natch assist to determine my shade and it got it 100% correct!
Christine, AUSPerfect Colour match
Extremely happy with this product . After 20+ years of wearing foundation that is either too dark or too light for my skin colour , its great to find a product that blends in naturally and gives just the right amount of coverage.
Madhuka, AUSPerfect for my brown skin!
I have tried so many other products that promise on matching skin tone but it never worked. This is the first product I used without mixing others. I don’t even apply any powder, I just apply this because it makes me look like me. Thank you for not disappointing me and letting me be proud of my brown skin!
CustomerIT LOOKS LIKE A FILTER!
The foundation is so creamy and blended to my skin so well that I actually couldn’t tell the difference...It looked like a filter!!!!
Foundation smell so clean and natural too, very refreshing scent xx Love
Sara, Makeup ArtistPerfection
I am in love with these foundations. The shades are beautiful and so needed. My clients said they were comfortable to wear and the texture is just divine. I am hooked and my kit is improved adding these beauties to it 🤎
Vini, AUSBliss having a match!
Flawless formula doesn’t feel like you’re wearing foundation it’s just melts into your skin with a beautiful matte finish!
Why have I been following this brand’s journey? Because growing up, skintones like mine just weren't seen in stores or the tones that were there were not matched for real #melaninrich skin. I remember in particular during a drama production, when every other cast member was getting their make up done, I was looked down on as if doing my make up was a waste of time and was dismissed by being told to go find some brown eyeshadow to use on my skin. No effort was put into attempting to help sort out other cosmetic areas just because of my skin tone... This is an amazing brand, making foundation tailored for melanin rich skin tones like mine
Subha, AUSJust wanted to say what an inspirational story you both have. I have always struggled to find the right make-up and as a result never had confidence to do it. Then the lack of support at stores meant I stopped using make up. But I am excited to try your product. I am so glad that when my 11 year old daughter grows up products like yours will be the norm.
Ky, NZThe perfect match 🤎
Was one of the most softest and smoothest foundations I’ve ever tried!
Krishna, NZHello flawless skin! Can you believe that a matte foundation can look this good?
It's the subtle changes that The MATTERfying Foundation provides to the skin by enhancing your natural glow, without amending your unique features.
Vincent, NZNew favourite foundation base routine! Wow my face is giving everything and more!
Sara, NZI am so honoured to be one of the first few people in NZ to try The MATTERfying Foundation for people of colour.
As a light skinned African woman, it’s a lot harder than you think, to find a shade that suits my skin tone.
Thankfully,@allshadesmattercosmetics came through for your girl!
It smells like Summer as soon as you open the product. Very smooth and makes you feel so comfortable. You can wear this foundation by itself or as a full glam look.
- MDMadhuka De S.Rated 5 out of 5 stars2 years agoPerfect for my brown skin!
I have tried so many other products that promise on matching skin tone but it never worked. This is the first product I used without mixing others. I don’t even apply any powder, I just apply this because it makes me look like me. Thank you for not disappointing me and letting me be proud of my brown skin!
- VWVini W.Rated 5 out of 5 stars2 years agoBliss having a match!
Flawless formula doesn’t feel like you’re wearing foundation it’s just melts into your skin with a beautiful matte finish!
Why have I been following this brand’s journey? Because growing up, skintones like mine just weren't seen in stores or the tones that were there were not matched for real #melaninrich skin. I remember in particular during a drama production, when every other cast member was getting their make up done, I was looked down on as if doing my make up was a waste of time and was dismissed by being told to go find some brown eyeshadow to use on my skin. No effort was put into attempting to help sort out other cosmetic areas just because of my skin tone... This is an amazing brand, making foundation tailored for melanin rich skin tones like mine.
- SWShaanti W.Rated 5 out of 5 stars2 years agoMy perfect match does exist!
Thank you ASM for creating such a stunning product. The process was so easy to find my match with your Shade Match Assist from. The MATTERfying Foundation is silky smooth on the skin, even though it has a matte finish, the product is very hydrating but not oily at all. Thank you for making me feel included in the Australian beauty industry x
- KSKahlilah S.Rated 5 out of 5 stars6 months ago5 Stars
I like it. I don’t usually wear matte foundation but I do like this one because the formula looks natural & is still velvety smooth as it settles.
- MCMonisha C.Rated 4 out of 5 stars8 months agoTexture is beautiful but incorrect shade
I love the texture of this smooth foundation but the colour was 2 shades darker for my skin so kind of disappointed about that. Got advised to try the shade as eye makeup so let's see how that goes.
Uncover your best skin with The MATTERfying Foundation - where every shade empowers and flawless meets inclusive.
Vegan Friendly
Cruelty Free
Made for Melanin
Aussie Made
Skin-Loving
+ FREE Sample Bundle for Your Friends
Flexible payments. Flawless finishes.
30 days to love it — or leave it. No hard feelings.
Your voices made us 4.9 stars strong.
FAQs
How do I find my perfect shade?
Use ourShade Match Formor message us a selfie in natural light on Instagram for personalised help.
Is The MATTERfying Foundation suitable for oily or dry skin?
Yes! It’s designed to control shine without drying out the skin — great for oily, combo, and balanced skin types.
Is The MATTERfying Foundation suitable for sensitive skin?
Yes! While it contains a naturally derived vanilla and coconut fragrance, the formula was created with sensitive skin in mind — our Founder, Tali, has sensitive skin herself and ensured it’s gentle, breathable, and non-comedogenic. We always recommend patch testing before full application.
Is your foundation full coverage?
It’s buildable — start with light to medium coverage, and build up where you need it, without the cakey feel.
Do you offer samples?
Yes! You can order a individual samples or a sample bundle to try before committing to a full-size tube.
Is All Shades Matter an Australian brand?
Yes — we’re proudly founded in Australia and our products are made in Australia.
Do you ship internationally?
All Shades Matter Makeup currently ships to New Zealand, Canada, Cook Islands, Vanuatu, Fiji, Sri Lanka, Singapore, Mauritius and South Africa. For more information, please see ourShipping Policy.
Is The MATTERfying Foundation cruelty-free and vegan?
Absolutely — our formula is 100% cruelty-free and vegan.
