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Model wearing The MATTERfying Foundation in Shade 30 Fate, showcasing a flawless matte finish. Her tan skin with olive undertones appears smooth, even, and shine-free, highlighting the foundation’s natural-looking, full-coverage formula
Side-by-side images of a model before and after applying The MATTERfying Foundation in Shade 30 Fate. The 'before' image shows natural skin with uneven tone and visible texture; the 'after' image reveals a smooth, even complexion with a soft matte finish, demonstrating the foundation’s full coverage and suitability for tan skin with olive undertones
A grid of before-and-after images displaying models with a diverse range of skin tones, each wearing a different shade of The MATTERfying Foundation. The left side of each pair shows natural skin with visible texture or uneven tone; the right side reveals a smooth, even matte finish, demonstrating the foundation’s ability to blend seamlessly across all shades and skin type
Side-by-side images of a model before and after applying The MATTERfying Foundation in Shade 30 Fate. The 'before' image shows natural skin with uneven tone and visible texture; the 'after' image reveals a smooth, even complexion with a soft matte finish, demonstrating the foundation’s full coverage and suitability for tan skin with olive undertones
Side-by-side images of a model before and after applying The MATTERfying Foundation in Shade 30 Fate. The 'before' image shows natural skin with uneven tone and visible texture; the 'after' image reveals a smooth, even complexion with a soft matte finish, demonstrating the foundation’s full coverage and suitability for tan skin with olive undertones
model showcasing The MATTERfying Foundation 30 Fate for a flawless matte finish.
model showcasing The MATTERfying Foundation 30 Fate for a flawless matte finish.
4 swatches on an arm of The MATTErfying Foundation, showcasing the shade colour
side by side arm swatches of THE MATTEFYING foundation, showcasing the foundation wet and dewy on one side and matte and natural on the right
Key benefits in The MATTERfying Foundation, including Australian made, matte finish, transfer resistant, vegan, cruelty free, paraben free, gluten free, full coverage, hydrating, natural finish
Model wearing The MATTERfying Foundation in Shade 30 Fate, showcasing a flawless matte finish. Her tan skin with olive undertones appears smooth, even, and shine-free, highlighting the foundation’s natural-looking, full-coverage formula
Side-by-side images of a model before and after applying The MATTERfying Foundation in Shade 30 Fate. The 'before' image shows natural skin with uneven tone and visible texture; the 'after' image reveals a smooth, even complexion with a soft matte finish, demonstrating the foundation’s full coverage and suitability for tan skin with olive undertones
A grid of before-and-after images displaying models with a diverse range of skin tones, each wearing a different shade of The MATTERfying Foundation. The left side of each pair shows natural skin with visible texture or uneven tone; the right side reveals a smooth, even matte finish, demonstrating the foundation’s ability to blend seamlessly across all shades and skin type
Side-by-side images of a model before and after applying The MATTERfying Foundation in Shade 30 Fate. The 'before' image shows natural skin with uneven tone and visible texture; the 'after' image reveals a smooth, even complexion with a soft matte finish, demonstrating the foundation’s full coverage and suitability for tan skin with olive undertones
Side-by-side images of a model before and after applying The MATTERfying Foundation in Shade 30 Fate. The 'before' image shows natural skin with uneven tone and visible texture; the 'after' image reveals a smooth, even complexion with a soft matte finish, demonstrating the foundation’s full coverage and suitability for tan skin with olive undertones
model showcasing The MATTERfying Foundation 30 Fate for a flawless matte finish.
model showcasing The MATTERfying Foundation 30 Fate for a flawless matte finish.
4 swatches on an arm of The MATTErfying Foundation, showcasing the shade colour
side by side arm swatches of THE MATTEFYING foundation, showcasing the foundation wet and dewy on one side and matte and natural on the right
Video showing smooth swatches of The MATTERfying Foundation being applied in a range of shades. The creamy texture glides evenly across the surface, revealing a soft matte finish
Key benefits in The MATTERfying Foundation, including Australian made, matte finish, transfer resistant, vegan, cruelty free, paraben free, gluten free, full coverage, hydrating, natural finish

The MATTERfying Foundation – Shade 30 Fate 30ml

  • $14.00
  • $34.99
Crafted for medium-deep skin tones, Shade 30 Fate offers a natural matte finish that complements neutral cool undertones.  Try a sample...

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Crafted for medium-deep skin tones, Shade 30 Fate offers a natural matte finish that complements neutral cool undertones. 

Try a sample

Ingredient List

  1. Made for melanin - Say goodbye to ashy tones, say hello to shades that actually match
  2. Weightless & Flawless - with a mousse-like texture
  3. Skin Loving Ingredients Only - clean, nourishing ingredients, no nasties
  4. Ethical & Aussie Made & Owned - Vegan, cruelty-free, and proudly Australian made
  5. Smells like Summer - naturally derived vanilla-coconut scent to smell like Summer all-year-round

Not sure where to start? Take the free, quick & easy Shade Match quiz to find your foundation destination.

HOW TO USE

Dot foundation evenly around your entire face or apply with your makeup brush, sponge or our personal favourite - the kabuki brush. Blend evenly and build coverage to your desired finish.
* For best results, we recommend shaking the tube prior to application

Find your foundation destination

Your ideal foundation match, found in minutes.

FIND MY SHADE

30 FATE INGREDIENTS

Cyclopentasiloxane, Aqua, Isododecane, CI 77492, Dimethicone Crosspolymer, Titanium Dioxide, Caprylic/Capric Triglyceride, CI 77491, Polyglyceryl-6 Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Isostearyl Isostearate, Lecithin, Pentylene Glycol, CI 77499, Stearalkonium Hectorite, Hydrated Silica, Tocopherol, Polyglycerin-6, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Propylene Carbonate, Magnesium Sulfate, Parfum, Sodium Hyaluronate, Coumarin, Ascorbyl Palmitate

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Your Words. Our Foundation.

Christabel, NZ
This is a cute everyday makeup look, versatile, quick, easy and just enough glam to take you from day to night. The foundation I'm wearing is the perfect skin like finish with an easy application. #chocolatemousse that's what I'm calling it!
Shanika, AUS
A special gift from the universe for a lost brown girlAs a lost brown girl who grew up without the luxury of being able to find the right shade to match her beautiful melanin-rich brown skin tone, I’m so ever grateful for All Shades Matter for launching their foundation line for people of colour.

I've got oily skin and this foundation is the perfect addition to my ever growing collection. Having worn the foundation a few times, I have never felt so beautiful and proud, giving me the boost of confidence to walk out of the doors feeling like I’m about to conquer the world. It’s so lightweight and doesn’t feel like you are wearing makeup.
Amanda, AUS
Holy grail!
I've waited 30 years for this! Finally a foundation that goes on like a second skin. Perfect colour match, beautiful consistency and FINALLY no need to colour correct. Cuts my morning routine by half, simply rub it in like moisturiser. Couldn't be happier.
Ash, AUS
Worth every dollar!I

just want to say thank you! Thank you for creating a product that made me feel myself. I am someone who doesn’t like make up much and nor am I great at applying it. I watch a lot of videos/tutorials just to try and get it right. But this foundation is pure magic. I wore it for the first time yesterday for Valentine’s Day and I think I love this foundation more than my husband 😂

But thank you thank you thank you for making brown girls around the globe feel beautiful in their own skin.May your brand grow beyond your expectations.
Zino, AUS
Love itI

love the texture of this foundation. I was scared when I saw how small the package is, but a little goes a long way! I definitely use less of this foundation than others I’ve used before. I great coverage and it feels lovely on my skin. I used the shade natch assist to determine my shade and it got it 100% correct!
Christine, AUS
Perfect Colour match

Extremely happy with this product . After 20+ years of wearing foundation that is either too dark or too light for my skin colour , its great to find a product that blends in naturally and gives just the right amount of coverage.
Madhuka, AUS
Perfect for my brown skin!

I have tried so many other products that promise on matching skin tone but it never worked. This is the first product I used without mixing others. I don’t even apply any powder, I just apply this because it makes me look like me. Thank you for not disappointing me and letting me be proud of my brown skin!
Customer
IT LOOKS LIKE A FILTER!

The foundation is so creamy and blended to my skin so well that I actually couldn’t tell the difference...It looked like a filter!!!!
Foundation smell so clean and natural too, very refreshing scent xx Love
Sara, Makeup Artist
Perfection

I am in love with these foundations. The shades are beautiful and so needed. My clients said they were comfortable to wear and the texture is just divine. I am hooked and my kit is improved adding these beauties to it 🤎
Vini, AUS
Bliss having a match!

Flawless formula doesn’t feel like you’re wearing foundation it’s just melts into your skin with a beautiful matte finish!

Why have I been following this brand’s journey? Because growing up, skintones like mine just weren't seen in stores or the tones that were there were not matched for real #melaninrich skin. I remember in particular during a drama production, when every other cast member was getting their make up done, I was looked down on as if doing my make up was a waste of time and was dismissed by being told to go find some brown eyeshadow to use on my skin. No effort was put into attempting to help sort out other cosmetic areas just because of my skin tone... This is an amazing brand, making foundation tailored for melanin rich skin tones like mine

Frequently Asked Questions

Use our Shade Match Form or message us a selfie in natural light on Instagram for personalised help.

Yes! While it contains a naturally derived vanilla and coconut fragrance, the formula was created with sensitive skin in mind — our Founder, Tali, has sensitive skin herself and ensured it’s gentle, breathable, and non-comedogenic. We always recommend patch testing before full application.

It’s buildable — start with light to medium coverage, and build up where you need it, without the cakey feel.

Yes! You can order a individual samples or a sample bundle to try before committing to a full-size tube.

Yes — we’re proudly founded in Australia and our products are made in Australia.

All Shades Matter Makeup currently ships to New Zealand, Canada, Cook Islands, Vanuatu, Fiji, Sri Lanka, Singapore, Mauritius and South Africa. For more information, please see ourShipping Policy. 

Absolutely — our formula is 100% cruelty-free and vegan.

4.5
Rated 4.5 out of 5 stars
Based on 2 reviews
Total 5 star reviews: 1 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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2 reviews
  • EG
    Eboni G.
    I recommend this product
    Rated 4 out of 5 stars
    11 months ago
    4 Stars

    So far, I've used it twice & liked it with my Black Girl Make It Matte SPF 45 Sunscreen & Earthen Escapes skincare products. Out of the 4 available shades, 30 is the closest to my skintone but is still a shade lighter than I need. However, it's matte, which I prefer for my year-round oily skin. I hope the company adds more shades to the foundation line as soon as possible.

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  • P
    Priya
    Flag of Australia
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Blends like butter!

    I cannot believe how creamy this foundation is! The shade made is on point. This foundation has halved my makeup routine in the morning. Thank god for ASM!

    Was this helpful?