All Shades Matter Makeup

For people of colour

All Shades Matter Makeup, founded by Tali Mason, celebrates diversity and self-expression. Inspired by her journey and struggle to find the perfect foundation, The MATTERfying Foundation offers flawless coverage, empowering individuals to feel seen, confident in their own skin and beautiful.

The MATTERfying Foundation®

A weightless, mousse-like formula, offering a seamless matte finish and skin-loving ingredients. Achieve your desired makeup look with buildable coverage that's transfer-resistant, ensuring makeup stays put throughout the day. Enjoy a subtle vanilla and coconut scent, giving you a year-round Summer vibe.