Foundation for melanin. By melanin.

Find my shade

  • MADE FOR MELANIN

  • VEGAN FRIENDLY
  • external-cruelty-organic-cosmetic-outline-others-ghozy-muhtarom

    CRUELTY FREE
  • external-australia-australian-global-made-by-made-6

    AUSSIE MADE

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The MATTERfying Foundation – Shade 30 Fate 30ml
$14.00
$14.00
Model wearing The MATTERfying Foundation in Shade 30 Fate, showcasing a flawless matte finish. Her tan skin with olive undertones appears smooth, even, and shine-free, highlighting the foundation’s natural-looking, full-coverage formulaSide-by-side images of a model before and after applying The MATTERfying Foundation in Shade 30 Fate. The &
The MATTERfying Foundation – Shade 30 Fate 30ml
$14.00
$14.00

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Trusted by leading media outlets and publications. Click on a logo to learn more.
All Shades Matter Cosmetics in the media - the power of inclusivity - uninterrupted - womens health
All Shades Matter Cosmetics in the media - Casper Magazine
All Shades Matter Cosmetics in the media - WarPaint - makeup artist magazine
All Shades Matter Cosmetics in the media - Gritty Pretty
All Shades Matter Cosmetics in the media - Geelong Advertiser
The MATTERfying Foundation - for people of colour - dark skin makeup - dark skin foundation - foundation for brown skin - natural makeup

AUSTRALIA'S 1ST SKIN-FIRST MAKEUP FOR MELANIN SKIN.

Tali Mason is the passionate founder and owner of All Shades Matter Makeup. Born in Calcutta and adopted into Australia at 15 months, her journey is one of resilience, gratitude, and self-expression. Her struggle to find foundation that matched her skin tone growing up, inspired her to create a brand that truly honours and celebrate melanin skin. More than makeup, it’s a message: every shade matters, and every story deserves to shine.

read tali's story

AS SEEN ON YOU

We’re all about that glow-up energy 💫

Follow @allshadesmattermakeup and tag #myshadematters to join the fam and show off your shade!