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Australia’s first skin-first makeup for melanin-rich beauty.

Created by us, for us.

  • MADE FOR MELANIN

  • VEGAN FRIENDLY

  • external-cruelty-organic-cosmetic-outline-others-ghozy-muhtarom

    CRUELTY FREE

  • external-australia-australian-global-made-by-made-6

    AUSSIE MADE

The MATTERfying Foundation - for people of colour - dark skin makeup - dark skin foundation - foundation for brown skin - natural makeup

AUSTRALIA'S 1ST SKIN-FIRST MAKEUP FOR MELANIN RICH BEAUTY.

Tali Mason is the passionate founder and owner of All Shades Matter Makeup. Born in Calcutta and adopted into Australia at 15 months, her journey is one of resilience, gratitude, and self-expression. Her struggle to find foundation that matched her skin tone growing up, inspired her to create a brand that truly honours and celebrate melanin skin. More than makeup, it’s a message: every shade matters, and every story deserves to shine.

MEET THE FOUNDER

Where melanin meets its match

Our award-winning MATTERfying foundation was created to enhance - not cover your natural complexion.

Long-wearing, breathable, vegan and cruelty-free, it’s designed to deliver a smooth, matte finish that feels like second skin.

FIND YOUR SHADE

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The MATTERfying Foundation – Shade 30 Fate 30ml
Regular price
$9.99
Regular price
$34.99
Sale price
$9.99
The MATTERfying Foundation – Shade 30 Fate 30ml
Model wearing The MATTERfying Foundation in Shade 30 Fate, showcasing a flawless matte finish. Her tan skin with olive undertones appears smooth, even, and shine-free, highlighting the foundation’s natural-looking, full-coverage formulaSide-by-side images of a model before and after applying The MATTERfying Foundation in Shade 30 Fate. The &
The MATTERfying Foundation – Shade 30 Fate 30ml
Regular price
$9.99
Regular price
$34.99
Sale price
$9.99

2 total reviews

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AS SEEN ON YOU

Real skin. Real stories.

All Shades Matter Makeup is more than a brand - it’s a community built on representation and self-expression.

From first swatch to final selfie, you’ve shown us that melanin is art, and every tone deserves the spotlight.

Join the movement by sharing your look with @allshadesmattermakeup and tag #myshadematters to get featured.