Black Friday: 5 for $30 Plus win a $760 Christmas Beauty Bundle
Get festive with a Christmas get ready with me vid using The MATTERfying Foundation. Tag @allshadesmattermakeup, follow all brands, and share!
Australia’s first skin-first makeup for melanin-rich beauty.
Created by us, for us.
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CRUELTY FREE
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AUSSIE MADE
AUSTRALIA'S 1ST SKIN-FIRST MAKEUP FOR MELANIN RICH BEAUTY.
Tali Mason is the passionate founder and owner of All Shades Matter Makeup. Born in Calcutta and adopted into Australia at 15 months, her journey is one of resilience, gratitude, and self-expression. Her struggle to find foundation that matched her skin tone growing up, inspired her to create a brand that truly honours and celebrate melanin skin. More than makeup, it’s a message: every shade matters, and every story deserves to shine.
Where melanin meets its match
Our award-winning MATTERfying foundation was created to enhance - not cover your natural complexion.
Long-wearing, breathable, vegan and cruelty-free, it’s designed to deliver a smooth, matte finish that feels like second skin.
Quick view
The MATTERfying Foundation – Shade 30 Fate 30ml
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Regular price
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$9.99
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Regular price
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$34.99
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Sale price
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$9.99
- Regular price
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$9.99 - Regular price
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$34.99 - Sale price
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$9.99
- Regular price
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$9.99 - Regular price
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$34.99 - Sale price
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$9.99
As featured in
AS SEEN ON YOU
Real skin. Real stories.
All Shades Matter Makeup is more than a brand - it’s a community built on representation and self-expression.
From first swatch to final selfie, you’ve shown us that melanin is art, and every tone deserves the spotlight.
Join the movement by sharing your look with @allshadesmattermakeup and tag #myshadematters to get featured.