TALI'S STORY

Tali Mason is the passionate founder and owner of All Shades Matter Makeup.

Born in Calcutta and adopted into Australia at 15 months, her journey is one of resilience, gratitude, and self-expression. Growing up with a deep connection to her heritage, Tali's experience of being adopted has shaped her unique perspective on life and creativity.

Her struggle to find foundation that matched her skin tone growing up inspired her to create a brand that truly celebrates diversity. Her story is a testament to the power of transformation, as she embraces her identity while exploring her love for makeup artistry.

Through All Shades Matter, Tali aims to empower individuals, celebrate diversity, and create products that make everyone feel seen and beautiful.

The day Tali was picked up from the orphanage

The Beginning

Tali’s story begins in an orphanage in Calcutta, where her journey to a new life first began. The day her Dad arrived to pick her up marked the start of an incredible adventure.
The journey home to Australia on Singapore Airlines

First PLANE TRIP

from her first flight home to Australia on Singapore Airlines, to settling into her new life surrounded by love.
The obsession with this tutu was rea

HOME

From joyful moments with her family on holidays, to playing dress-up with her brother and proudly twirling in her favourite tutu, Tali’s childhood was filled with warmth, discovery, and belonging.
Tali and her brother at their new home in Australia

BROTHER

Tali and her brother shared a love for cartoons - Mickey Mouse was their absolute favourite.
Revisiting the orphanage on a family holiday

WHERE IT ALL BEGAN

Years later, returning to the orphanage on a family trip brought her story full circle - a reminder of where it all began, and how love and identity have shaped who she is today.
Four people posing together indoors, smiling at the camera.

TALI'S FAMILY

Today, Tali’s family continues to be her greatest source of strength and inspiration as she evolves All Shades Matter Makeup into a brand that celebrates identity, love, and the beautiful diversity that has shaped her story - past, present, and future.

ASM MAKEUP ADVOCACY

As a person of colour in Australia, Tali believes that she speaks on behalf of many people that may face a similar struggle on a daily basis. This is where All Shades Matter Makeup strives to close the gap between makeup shades, eliminating the need to ‘colour mix’ or find the ‘ideal’ shade. At All Shades Matter Makeup, Tali's message is to positively change the beauty industry within Australia and the movement of shade variety and diversity.