• The MATTERfying Foundation in Shade 40 Cherish – deep with neutral cool undertones
  • Before and after images demonstrating coverage of The MATTERfying Foundation
  • Close-up of The MATTERfying Foundation&
  • Before and after images demonstrating coverage of The MATTERfying Foundation
  • Visual of key ingredients in The MATTERfying Foundation, including hyaluronic acid and vitamin E
  • Key benefits in The MATTERfying Foundation, including Australian made, matte finish, transfer resistant, vegan, cruelty free, paraben free, gluten free, full coverage, hydrating, natural finish
  • Arm swatches of The MATTERfying Foundation
  • Model showcasing The MATTERfying Foundation 40 Cherish for a flawless matte finish.
  • Model showcasing The MATTERfying Foundation 40 Cherish for a flawless matte finish.
  • Smooth swatches showcasing the texture of The MATTERfying Foundation
    Smooth swatches showcasing the texture of The MATTERfying Foundation
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The MATTERfying Foundation – Shade 40 Cherish 30ml

$34.99
$34.99
Prefer a sample or sample bundle?

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All Shades Matter Makeup | Inclusive Beauty for People of Colour
All Shades Matter Makeup | Inclusive Beauty for People of Colour

A deep shade with neutral cool undertones, perfect for deeper skin tones that lean slightly cooler. 40 Cherish offers a smooth, soft-matte finish that enhances your natural complexion without overpowering it. Ideal for those who want depth, balance, and elegance in one effortless layer.

Try a sample

Ingredient List

Key Benefits
  1. Made for melanin - Say goodbye to ashy tones, say hello to shades that actually match
  2. Weightless & Flawless - with a mousse-like texture
  3. Skin Loving Ingredients Only - clean, nourishing ingredients, no nasties
  4. Ethical & Aussie Made & Owned - Vegan, cruelty-free, and proudly Australian made
  5. Smells like Summer - naturally derived vanilla-coconut scent to smell like Summer all-year-round

Not sure where to start? Take the free, quick & easy Shade Match quiz to find your foundation destination.
Application

Dot foundation evenly around your entire face or apply with your makeup brush, sponge or our personal favourite - the kabuki brush. Blend evenly and build coverage to your desired finish.

* For best results, we recommend shaking the tube prior to application

    The MATTERfying Foundation in Shade 40 Cherish – deep with neutral cool undertones
    Before and after images demonstrating coverage of The MATTERfying Foundation
    Close-up of The MATTERfying Foundation&
    Before and after images demonstrating coverage of The MATTERfying Foundation
    Visual of key ingredients in The MATTERfying Foundation, including hyaluronic acid and vitamin E
    Key benefits in The MATTERfying Foundation, including Australian made, matte finish, transfer resistant, vegan, cruelty free, paraben free, gluten free, full coverage, hydrating, natural finish
    Arm swatches of The MATTERfying Foundation
    Model showcasing The MATTERfying Foundation 40 Cherish for a flawless matte finish.
    Model showcasing The MATTERfying Foundation 40 Cherish for a flawless matte finish.
    Smooth swatches showcasing the texture of The MATTERfying Foundation
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    5.0
    Rated 5.0 out of 5 stars
    Based on 1 review
    Total 5 star reviews: 1 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
    100%would recommend this product
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    1 review
    • N
      Narni
      Flag of Australia
      I recommend this product
      Rated 5 out of 5 stars
      1 year ago
      Stunning , stunning , stunning!!

      Being the face of the 40 Cherish MATTERfying foundation, I can honestly say I love it so much. Every time I wear it I can honestly say it doesn't feel or look like I am wearing anything! this is the best foundation ever invented , growing up having dark spots and uneven skin tone I have come across the best foundation ! Finally something for us dark skin women!

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    FAQs

    HOW DO I FIND MY PERFECT SHADE?

    Use our Shade Match Form or message us a selfie in natural light on Instagram for personalised help.
    IS THE MATTERFYING FOUNDATION SUITABLE FOR OILY OR DRY SKIN?

    Yes! It’s designed to control shine without drying out the skin — great for oily, combo, and balanced skin types.
    IS THE MATTERFYING FOUNDATION SUITABLE FOR SENSITIVE SKIN?

    Yes! While it contains a naturally derived vanilla and coconut fragrance, the formula was created with sensitive skin in mind — our Founder, Tali, has sensitive skin herself and ensured it’s gentle, breathable, and non-comedogenic. We always recommend patch testing before full application.
    IS YOUR FOUNDATION FULL COVERAGE?

    It’s buildable — start with light to medium coverage, and build up where you need it, without the cakey feel.
    DO YOU OFFER SAMPLES?

    Yes! You can order a individual samples or a sample bundle to try before committing to a full-size tube.
    IS ALL SHADES MATTER AN AUSTRALIAN BRAND?

    Yes — we’re proudly founded in Australia and our products are made in Australia.
    DO YOU SHIP INTERNATIONALLY?

    All Shades Matter Makeup currently ships to New Zealand, Canada, Cook Islands, Vanuatu, Fiji, Sri Lanka, Singapore, Mauritius and South Africa. For more information, please see our Shipping Policy. 
    IS THE MATTERFYING FOUNDATION CRUELTY-FREE AND VEGAN?

    Absolutely — our formula is 100% cruelty-free and vegan.