• Model wearing The MATTERfying Foundation in Shade 20 Captivate, showcasing a flawless matte finish. Her complexion appears smooth, even, and pore-blurred, highlighting the foundation’s full coverage and natural look
  • Side-by-side images showcasing a model&
  • A grid of before-and-after images displaying models with a diverse range of skin tones, each wearing a different shade of The MATTERfying Foundation. The left side of each pair shows natural skin with visible texture or uneven tone; the right side reveals a smooth, even matte finish, demonstrating the foundation’s ability to blend seamlessly across all shades and skin type
  • Model wearing The MATTERfying Foundation in Shade 20 Captivate, showcasing a flawless matte finish. His complexion appears smooth, even, and pore-blurred, highlighting the foundation’s full coverage and natural look
  • Shade 20 Captivate "Side-by-side images of a model with medium skin and neutral undertones. The &
  • Side-by-side images of a model with medium skin and neutral undertones. The &
  • Model wearing The MATTERfying Foundation in Shade 20 Captivate, showcasing a flawless matte finish. Her complexion appears smooth, even, and pore-blurred, highlighting the foundation’s full coverage and natural look
  • 4 swatches on an arm of The MATTErfying Foundation, showcasing the shade colour
  • side by side arm swatches of THE MATTEFYING foundation, showcasing the foundation wet and dewy on one side and matte and natural on the right
  • Video showing smooth swatches of The MATTERfying Foundation being applied in a range of shades. The creamy texture glides evenly across the surface, revealing a soft matte finish
    Video showing smooth swatches of The MATTERfying Foundation being applied in a range of shades. The creamy texture glides evenly across the surface, revealing a soft matte finish
  • Graphic listing key benefits of The MATTERfying Foundation: Australian made, matte finish, transfer resistant, vegan, cruelty free, paraben free, gluten free, full coverage, hydrating, and natural finish. Icons or symbols accompany each feature for visual clarity.
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The MATTERfying Foundation – Shade 20 Captivate 30ml

$14.00
$14.00

Balance Perfected: Embrace Your Natural Glow with Shade 20 Captivate

Tailored for medium skin tones, this shade harmonises with your natural warm undertones for a flawless finish. 

Try a sample

Ingredient List

Usage

Dot foundation evenly around your entire face or apply with your makeup brush, sponge or our personal favourite - the kabuki brush. Blend evenly and build coverage to your desired finish.

* For best results, we recommend shaking the tube prior to application
    Model wearing The MATTERfying Foundation in Shade 20 Captivate, showcasing a flawless matte finish. Her complexion appears smooth, even, and pore-blurred, highlighting the foundation’s full coverage and natural look
    Side-by-side images showcasing a model&
    A grid of before-and-after images displaying models with a diverse range of skin tones, each wearing a different shade of The MATTERfying Foundation. The left side of each pair shows natural skin with visible texture or uneven tone; the right side reveals a smooth, even matte finish, demonstrating the foundation’s ability to blend seamlessly across all shades and skin type
    Model wearing The MATTERfying Foundation in Shade 20 Captivate, showcasing a flawless matte finish. His complexion appears smooth, even, and pore-blurred, highlighting the foundation’s full coverage and natural look
    Shade 20 Captivate "Side-by-side images of a model with medium skin and neutral undertones. The &
    Side-by-side images of a model with medium skin and neutral undertones. The &
    Model wearing The MATTERfying Foundation in Shade 20 Captivate, showcasing a flawless matte finish. Her complexion appears smooth, even, and pore-blurred, highlighting the foundation’s full coverage and natural look
    4 swatches on an arm of The MATTErfying Foundation, showcasing the shade colour
    side by side arm swatches of THE MATTEFYING foundation, showcasing the foundation wet and dewy on one side and matte and natural on the right
    Video showing smooth swatches of The MATTERfying Foundation being applied in a range of shades. The creamy texture glides evenly across the surface, revealing a soft matte finish
    Graphic listing key benefits of The MATTERfying Foundation: Australian made, matte finish, transfer resistant, vegan, cruelty free, paraben free, gluten free, full coverage, hydrating, and natural finish. Icons or symbols accompany each feature for visual clarity.
    Back
    5.0
    Rated 5.0 out of 5 stars
    Based on 6 reviews
    Total 5 star reviews: 6 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
    100%would recommend this product
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    6 reviews
    • SM
      Shanika M.
      Flag of Australia
      I recommend this product
      Rated 5 out of 5 stars
      1 year ago
      A special gift from the universe for a lost brown girl

      As a lost brown girl who grew up without the luxury of being able to find the right shade to match her beautiful melanin-rich brown skin tone, I’m so ever grateful for All Shades Matter for launching their foundation line for people of colour.

      I've got oily skin and this foundation is the perfect addition to my ever growing collection. Having worn the foundation a few times, I have never felt so beautiful and proud, giving me the boost of confidence to walk out of the doors feeling like I’m about to conquer the world. It’s so lightweight and doesn’t feel like you are wearing makeup.

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    • ZP
      Zino P.
      Flag of Australia
      I recommend this product
      Rated 5 out of 5 stars
      1 year ago
      Love it

      I love the texture of this foundation. I was scared when I saw how small the package is, but a little goes a long way! I definitely use less of this foundation than others I’ve used before. I great coverage and it feels lovely on my skin. I used the shade natch assist to determine my shade and it got it 100% correct!

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    • AM
      Angela M.
      Flag of Australia
      I recommend this product
      Rated 5 out of 5 stars
      2 years ago
      Just Perfect! 👌

      I absolutely love my MATTERfying foundation. It feels amazing and blends into my skin so nicely. As a person of colour, I have struggled to find the right shade that could match my skin tone especially a foundation that is gentle on the skin without causing any rashes or redness. This 20 captivate definitely ticks all the boxes for me I am not even exaggerating. Everything about it is just right, the smell, the texture and the natural end result it gives your face. If you are looking for something elegant but calm and that can give you that natural glow I highly recommend this. ✨️

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    • TA
      Tahlia A.
      Flag of Australia
      I recommend this product
      Rated 5 out of 5 stars
      2 years ago
      beautiful coverage and sits well

      I had never heard of this brand until a MUA did my make up and used it and I loved it! I find it difficult for MUAs to get my foundation right and normally end up looking too dark or orange but this shade was perfect. It sat so well on my face and lasted all day and night without changing colour and got so many compliments! It didn’t go super oily either or cakey.

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    • SP
      Sara P.
      Flag of Australia
      I recommend this product
      Rated 5 out of 5 stars
      2 years ago
      THE BEST 🙌🏾

      A new found favourite foundation from All Shades Matter Cosmetics. The MATTERfying Foundation in shade 20 Captivate! A little goes a long way! The coverage is amazing and the finish is flawless and my skin looks airbrushed!

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