The MATTERfying Foundation – Shade 20 Captivate 30ml
- Regular price
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$34.99 - Regular price
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- Sale price
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$34.99
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A medium shade with neutral undertones, ideal for balanced skin tones. 20 Captivate delivers a flawless matte finish, evening out your complexion while maintaining a natural appearance.
Key Benefits
- Made for melanin - Say goodbye to ashy tones, say hello to shades that actually match
- Weightless & Flawless - with a mousse-like texture
- Skin Loving Ingredients Only - clean, nourishing ingredients, no nasties
- Ethical & Aussie Made & Owned - Vegan, cruelty-free, and proudly Australian made
- Smells like Summer - naturally derived vanilla-coconut scent to smell like Summer all-year-round
Not sure where to start? Take the free, quick & easy Shade Match quiz to find your foundation destination.
Application
Dot foundation evenly around your entire face or apply with your makeup brush, sponge or our personal favourite - the kabuki brush. Blend evenly and build coverage to your desired finish.
* For best results, we recommend shaking the tube prior to application
- SMShanika M.Rated 5 out of 5 stars1 year agoA special gift from the universe for a lost brown girl
As a lost brown girl who grew up without the luxury of being able to find the right shade to match her beautiful melanin-rich brown skin tone, I’m so ever grateful for All Shades Matter for launching their foundation line for people of colour.
I've got oily skin and this foundation is the perfect addition to my ever growing collection. Having worn the foundation a few times, I have never felt so beautiful and proud, giving me the boost of confidence to walk out of the doors feeling like I’m about to conquer the world. It’s so lightweight and doesn’t feel like you are wearing makeup.
- ZPZino P.Rated 5 out of 5 stars1 year agoLove it
I love the texture of this foundation. I was scared when I saw how small the package is, but a little goes a long way! I definitely use less of this foundation than others I’ve used before. I great coverage and it feels lovely on my skin. I used the shade natch assist to determine my shade and it got it 100% correct!
- AMAngela M.Rated 5 out of 5 stars2 years agoJust Perfect! 👌
I absolutely love my MATTERfying foundation. It feels amazing and blends into my skin so nicely. As a person of colour, I have struggled to find the right shade that could match my skin tone especially a foundation that is gentle on the skin without causing any rashes or redness. This 20 captivate definitely ticks all the boxes for me I am not even exaggerating. Everything about it is just right, the smell, the texture and the natural end result it gives your face. If you are looking for something elegant but calm and that can give you that natural glow I highly recommend this. ✨️
- TATahlia A.Rated 5 out of 5 stars2 years agobeautiful coverage and sits well
I had never heard of this brand until a MUA did my make up and used it and I loved it! I find it difficult for MUAs to get my foundation right and normally end up looking too dark or orange but this shade was perfect. It sat so well on my face and lasted all day and night without changing colour and got so many compliments! It didn’t go super oily either or cakey.
- SPSara P.Rated 5 out of 5 stars2 years agoTHE BEST 🙌🏾
A new found favourite foundation from All Shades Matter Cosmetics. The MATTERfying Foundation in shade 20 Captivate! A little goes a long way! The coverage is amazing and the finish is flawless and my skin looks airbrushed!
FAQs
HOW DO I FIND MY PERFECT SHADE?
Use our Shade Match Form or message us a selfie in natural light on Instagram for personalised help.
IS THE MATTERFYING FOUNDATION SUITABLE FOR OILY OR DRY SKIN?
Yes! It’s designed to control shine without drying out the skin — great for oily, combo, and balanced skin types.
IS THE MATTERFYING FOUNDATION SUITABLE FOR SENSITIVE SKIN?
Yes! While it contains a naturally derived vanilla and coconut fragrance, the formula was created with sensitive skin in mind — our Founder, Tali, has sensitive skin herself and ensured it’s gentle, breathable, and non-comedogenic. We always recommend patch testing before full application.
IS YOUR FOUNDATION FULL COVERAGE?
It’s buildable — start with light to medium coverage, and build up where you need it, without the cakey feel.
DO YOU OFFER SAMPLES?
Yes! You can order a individual samples or a sample bundle to try before committing to a full-size tube.
IS ALL SHADES MATTER AN AUSTRALIAN BRAND?
Yes — we’re proudly founded in Australia and our products are made in Australia.
DO YOU SHIP INTERNATIONALLY?
All Shades Matter Makeup currently ships to New Zealand, Canada, Cook Islands, Vanuatu, Fiji, Sri Lanka, Singapore, Mauritius and South Africa. For more information, please see our Shipping Policy.
IS THE MATTERFYING FOUNDATION CRUELTY-FREE AND VEGAN?
Absolutely — our formula is 100% cruelty-free and vegan.