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  • Women's Health

    "All Shades Matter's goal is to close the gap in make-up shade variety, specifically for people of colour; and to provide an inclusive foundation that caters to a diverse range of skin tones"

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When It Matches, It Matters

Discover coverage that celebrates your skin, not covers it up. See before and afters that speak for themselves.

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Did you swatch me in my sleep?! Because I’ve never had a foundation match this good!!

The undertones just work!! 🤎 I swatched shade 20 Captivate & 30 Fate in the MATTERfying Foundation and used shade 30 Fate.

- ONELLA

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Australia’s first purpose-driven beauty brand for people of colour.

Founded by Tali Mason, All Shades Matter celebrates diversity with inclusive, high-performance makeup that empowers you to feel confident, seen, and beautifully yourself.

Our hero product, The MATTERfying Foundation, delivers flawless, weightless coverage in a skin-loving, soft-matte formula — buildable, long-lasting, and infused with a subtle coconut-vanilla scent for a summer feel all year round.

5 Reasons Why You Should Try The MATTERfying Foundation

  1. Made for melanin - Say goodbye to ashy tones, say hello to shades that actually match
  2. Weightless & Flawless - with a mousse-like texture
  3. Skin Loving Ingredients Only - clean, nourishing ingredients, no nasties
  4. Ethical & Aussie Made & Owned - Vegan, cruelty-free, and proudly Australian made
  5. Smells like Summer - naturally derived vanilla-coconut scent to smell like Summer all-year-round

Not sure where to start? Take the free, quick & easy Shade Match quiz below to find your foundation destination.

Frequently Asked Questions

How do I find my perfect shade?

Use our Shade Match Form or message us a selfie in natural light on Instagram for personalised help.

Is The MATTERfying Foundation suitable for oily or dry skin?

Yes! It’s designed to control shine without drying out the skin — great for oily, combo, and balanced skin types.

Is The MATTERfying Foundation suitable for sensitive skin?

Yes! While it contains a naturally derived vanilla and coconut fragrance, the formula was created with sensitive skin in mind — our Founder, Tali, has sensitive skin herself and ensured it’s gentle, breathable, and non-comedogenic. We always recommend patch testing before full application.

Is your foundation full coverage?

It’s buildable — start with light to medium coverage, and build up where you need it, without the cakey feel.

Do you offer samples?

Yes! You can order a individual samples or a sample bundle to try before committing to a full-size tube.

Is All Shades Matter an Australian brand?

Yes — we’re proudly founded in Australia and our products are made in Australia.

Do you ship internationally?

All Shades Matter Makeup currently ships to New Zealand, Canada, Cook Islands, Vanuatu, Fiji, Sri Lanka, Singapore, Mauritius and South Africa. For more information, please see our Shipping Policy. 

Is The MATTERfying Foundation cruelty-free and vegan?

Absolutely — our formula is 100% cruelty-free and vegan.

Shade match so good, it broke the algorithm 👀 @allshadesmattermakeup